Advertising

Melanie Koerperich

Three Tips for Staying on Top of New Trends

1. Read Staying on top of new trends requires lots of reading. The saying we were told growing up, “reading is knowledge and knowledge is...

Melanie Koerperich

What’s a #Hashtag?

You have probably noticed an abundance of people and companies using the pound sign (#) when posting an update on their social media...

Melanie Koerperich

Link Baiting – Considering The Pros and Cons

Link baiting may have gotten a bum wrap lately due to the false picture and title advertising on social media. We’ve all seen the links...

Melanie Koerperich

Advertising on Social Media – 5 Tips for Better Success

Advertising can be expensive, especially for a small business just starting out. The overhead is just not there to allow for expensive...

Melanie Koerperich

Marketing 101

So often people use the word advertising interchangeably with marketing. Let’s start off first by distinguishing these two words....