Failing to Plan or Planning to Fail?
I’m sure we’ve all heard that famous phrase from Benjamin Franklin: “By failing to prepare, you are preparing to fail.” Whenever I would...
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Melanie Koerperich
- Nov 4, 2019
- 3 min
Marketing Strategies Your Competition Doesn’t Know About
The way you reach your consumers is important. Sometimes you only have a few seconds to get it right. Your goal is likely that you want...
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Melanie Koerperich
- Nov 1, 2019
- 2 min
Managing Social Media Accounts Through Outsourcing
Taking the time to develop and manage a social media strategy, create engaging content, and physically implement this plan can be very...
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Melanie Koerperich
- Oct 25, 2019
- 2 min
Should Your Blog Have Its Own Domain?
There are many types of bloggers out there. Some do it for fun, some do it to contribute to a cause, some do it because they feel it’s...
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Melanie Koerperich
- Oct 18, 2019
- 1 min
Three Tips for Staying on Top of New Trends
1. Read Staying on top of new trends requires lots of reading. The saying we were told growing up, “reading is knowledge and knowledge is...
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Melanie Koerperich
- Oct 16, 2019
- 1 min
What’s a #Hashtag?
You have probably noticed an abundance of people and companies using the pound sign (#) when posting an update on their social media...
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Melanie Koerperich
- Sep 20, 2019
- 2 min
Communicating in Today’s Society
We all know that communication is key to survival in today’s society, but with so many different avenues to communicate, how can we be...
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Melanie Koerperich
- Mar 25, 2019
- 3 min
Social Media – The Do’s and Don’ts For Marketing Success
Social media very quickly became one of the best marketing platforms. It’s inexpensive and often free. It gives you the opportunity to...
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Melanie Koerperich
- Mar 1, 2019
- 2 min
Pinterest Presence – 4 Simple Things To Increase Your Following
It might seem complicated, but increasing your following and your Pinterest presence is easier than you think. Here are 4 simple things...
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Melanie Koerperich
- Feb 20, 2019
- 3 min
LinkedIn – 6 Steps To Creating A Powerful Presence And Profile
LinkedIn has gained significant popularity in the last few years. Employers can recruit directly from the site, job hunters can search...
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Melanie Koerperich
- Jan 30, 2019
- 2 min
Social Media Marketing: Using The Big Three Outlets To Your Advantage
It doesn’t matter if your brand is an international success or a small-to-medium enterprise; you can no longer ignore social media...
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Melanie Koerperich
- Jan 28, 2019
- 2 min
Marketing Plan – 4 Things To Consider When Putting One Together
Many factors are involved in the success or failure of a business, such as product quality, cost-effective manufacturability, product...
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Melanie Koerperich
- Jan 16, 2019
- 3 min
Blog Linking – Follow Vs. No Follow Links – Which Is Best?
Blog linking can be tricky if you’re new to it. If you’ve been digging into your blogs and investing some time in your search engine...
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Melanie Koerperich
- Jan 14, 2019
- 2 min
Tweets – 3 Things To Consider When Using Twitter For Business
The art of tweets and social media, in general, can seem tricky for anyone but don’t let it keep you from the success your business...
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Melanie Koerperich
- Jan 7, 2019
- 3 min
Link Baiting – Considering The Pros and Cons
Link baiting may have gotten a bum wrap lately due to the false picture and title advertising on social media. We’ve all seen the links...
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Melanie Koerperich
- Aug 30, 2018
- 1 min
4 Advantages of Guest Blogging
Guest blogging has many benefits. Below I have listed a few of the perks of being a guest blogger. 1. Gain Followers and Build your...
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Melanie Koerperich
- Mar 23, 2018
- 2 min
Pinterest Lead Generation Success – 3 Do’s and 3 Don’ts
Pinterest may seem to be less useful than other social media outlets, but if used correctly, Pinterest can help increase viewership on...
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Melanie Koerperich
- Jan 10, 2018
- 2 min
Social Media: A Small Business Owner’s Best Friend!
Many small business owners are unaware of the impact social media has on today’s consumers. Even SBOs who are aware can be too busy to...
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Melanie Koerperich
- Dec 22, 2017
- 2 min
Subscribers – 8 Tips for Gaining New Ones and Building Your List
Drawing subscribers to your blog or company website can seem like an overwhelming task at first. You put up the content, you manage the...
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Melanie Koerperich
- Dec 1, 2017
- 2 min
Social Media Marketing Blunders – 3 Common Things You Need To Avoid
Social media marketing has one simple goal: to sell stuff. However, it’s really not that simple and there are many marketing blunders...
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