Link baiting may have gotten a bum wrap lately due to the false picture and title advertising on social media. We’ve all seen the links with a picture of our favorite celebrity and a headline that peaks our curiosity. We click on the link only to find that we are forced to click through a never-ending and often ad-filled slideshow and never find that celebrity even mentioned throughout the article. It’s frustrating and unfortunately, the first thing that many think about when

Advertising can be expensive, especially for a small business just starting out. The overhead is just not there to allow for expensive advertisements. Before the internet and social media platforms, this could be a huge problem for a small business. Luckily that is no longer the case. With myriad social media platforms out there for businesses to be on, advertisement seems all too easy and more cost effective. What’s the harm in going out and trying this cheap form of adverti

Getting advertisers to your blog is a great way to start accomplishing the goals you set out for your blog! Maybe you have personal goals for your blog that you want to turn into financial goals, company specific expectations that you want to reach or exceed, or you may just want to finally start turning a profit. No matter what the goals, these tips will help you attract the advertisers you seek! Be Attractive to Advertisers To attract, you must first be attractive. No, I’m

So often people use the word advertising interchangeably with marketing.  Let’s start off first by distinguishing these two words.  Advertising is only a small part of marketing. Although it can sometimes feel like a more productive form of marketing. It doesn’t nullify or make the other components of marketing any less important.  For a marketing strategy to be effective, each component should be considered equally to determine its role in your marketing plan and overall goa