The Changing World of Technology
Do you remember the landline phone? Yes, the one that hung on the wall that only allowed you to move away a few feet. I was recently...
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Melanie Koerperich
- Nov 4, 2019
- 3 min
Marketing Strategies Your Competition Doesn’t Know About
The way you reach your consumers is important. Sometimes you only have a few seconds to get it right. Your goal is likely that you want...
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Melanie Koerperich
- Jan 30, 2019
- 2 min
Social Media Marketing: Using The Big Three Outlets To Your Advantage
It doesn’t matter if your brand is an international success or a small-to-medium enterprise; you can no longer ignore social media...
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Melanie Koerperich
- Jan 28, 2019
- 2 min
Marketing Plan – 4 Things To Consider When Putting One Together
Many factors are involved in the success or failure of a business, such as product quality, cost-effective manufacturability, product...
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Melanie Koerperich
- Jan 7, 2019
- 3 min
Link Baiting – Considering The Pros and Cons
Link baiting may have gotten a bum wrap lately due to the false picture and title advertising on social media. We’ve all seen the links...
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Melanie Koerperich
- Jan 10, 2018
- 2 min
Social Media: A Small Business Owner’s Best Friend!
Many small business owners are unaware of the impact social media has on today’s consumers. Even SBOs who are aware can be too busy to...
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Melanie Koerperich
- Dec 1, 2017
- 2 min
Social Media Marketing Blunders – 3 Common Things You Need To Avoid
Social media marketing has one simple goal: to sell stuff. However, it’s really not that simple and there are many marketing blunders...
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Melanie Koerperich
- Nov 20, 2017
- 3 min
Digital Marketing for Small Businesses- 4 Proven Strategies
There are several ways that you, as a small business owner, can cut down on costs. Digital marketing is a great place to start. You do...
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Melanie Koerperich
- Nov 3, 2017
- 3 min
Advertising on Social Media – 5 Tips for Better Success
Advertising can be expensive, especially for a small business just starting out. The overhead is just not there to allow for expensive...
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Melanie Koerperich
- Oct 16, 2017
- 3 min
Blogging Daily – Pro’s and Con’s – Is it Really Necessary?
So, how important is it really for you to be blogging daily? A lot of people will tell you that you should post every day if you want to...
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Melanie Koerperich
- Oct 6, 2017
- 3 min
Blogging Plan – 4 Tips for Creating Ultimate Blogging Success
Deciding on and keeping up with any type of blogging schedule can be difficult. However, it can be even more difficult planning your blog...
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Melanie Koerperich
- Oct 2, 2017
- 3 min
Creating Catchy Subject Lines – Mastering Email Marketing
Your phone just chimed and you see the email banner across the top of your screen. You’re not sure who sent the email and you don’t find...
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Melanie Koerperich
- Aug 21, 2017
- 3 min
How to Attract Advertisers to Your Blog
Getting advertisers to your blog is a great way to start accomplishing the goals you set out for your blog! Maybe you have personal goals...
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Melanie Koerperich
- Aug 11, 2017
- 3 min
How to Choose a Topic for Your Blog
There is nothing worse for a blogger than staring at a blank screen, fingers poised over the keys, eyes glazed over, and nothing to blog...
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Melanie Koerperich
- Jul 17, 2017
- 3 min
Marketing 101
So often people use the word advertising interchangeably with marketing.  Let’s start off first by distinguishing these two words....
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