It doesn’t matter if your brand is an international success or a small-to-medium enterprise; you can no longer ignore social media marketing. Quickly being recognized as one of the most popular forms of marketing, social media engagement is a wonderful way to speak your brands’ message with minimal cost. How do you get started? Let us break it down by starting with the big three: Facebook, Twitter, and Instagram. Social Media Marketing Through Facebook Facebook is constantly
The art of tweets and social media, in general, can seem tricky for anyone but don’t let it keep you from the success your business deserves. For the past ten years, I have been a high school teacher. I taught business and technology for grades 9-12. It was a fun and rewarding job. Each week, day and period brought its own challenges and opportunities. It was fun working with kids who are tech savvy from an early age, yet still be able to teach them something that they unawar
Link baiting may have gotten a bum wrap lately due to the false picture and title advertising on social media. We’ve all seen the links with a picture of our favorite celebrity and a headline that peaks our curiosity. We click on the link only to find that we are forced to click through a never-ending and often ad-filled slideshow and never find that celebrity even mentioned throughout the article. It’s frustrating and unfortunately, the first thing that many think about when
Many small business owners are unaware of the impact social media has on today’s consumers. Even SBOs who are aware can be too busy to research what, when, and how often to post, as well as how to consistently manage these social media platforms. An SBO’s priorities tend to be focused on meeting the demands of existing customers, and less on generating new business. However, to achieve long-term business success, generating new business and creating brand awareness is vital.
Social media marketing has one simple goal: to sell stuff. However, it’s really not that simple and there are many marketing blunders that occur all the time. We could certainly spend all day spelling out the many ways in which you could improve your business’s social strategy but let’s start by focusing on these 3 common marketing blunders for now. Marketing Blunder #1: Only focusing on you. The use of social media is all about creating a relationship with your target custom
Advertising can be expensive, especially for a small business just starting out. The overhead is just not there to allow for expensive advertisements. Before the internet and social media platforms, this could be a huge problem for a small business. Luckily that is no longer the case. With myriad social media platforms out there for businesses to be on, advertisement seems all too easy and more cost effective. What’s the harm in going out and trying this cheap form of adverti
Financial specialists dedicate their time and knowledge to helping their clients achieve long-term financial goals. Quite often those goals are less about the numbers and much more personal for their clients. They create plans for clients so they have a comfortable retirement and a piece of mind that should the unforeseeable happen. As a result, they know they are adequately insured and protected. Obviously, ensuring the client makes the best decisions involves a lot of press