It doesn’t matter if your brand is an international success or a small-to-medium enterprise; you can no longer ignore social media marketing. Quickly being recognized as one of the most popular forms of marketing, social media engagement is a wonderful way to speak your brands’ message with minimal cost. How do you get started? Let us break it down by starting with the big three: Facebook, Twitter, and Instagram. Social Media Marketing Through Facebook Facebook is constantly

Many small business owners are unaware of the impact social media has on today’s consumers. Even SBOs who are aware can be too busy to research what, when, and how often to post, as well as how to consistently manage these social media platforms. An SBO’s priorities tend to be focused on meeting the demands of existing customers, and less on generating new business. However, to achieve long-term business success, generating new business and creating brand awareness is vital.

Social media marketing has one simple goal: to sell stuff. However, it’s really not that simple and there are many marketing blunders that occur all the time. We could certainly spend all day spelling out the many ways in which you could improve your business’s social strategy but let’s start by focusing on these 3 common marketing blunders for now. Marketing Blunder #1: Only focusing on you. The use of social media is all about creating a relationship with your target custom