• Melanie Koerperich

Optimization – 6 Quick Tips for Maximizing your Website

When you are creating a website, there are a few things you may wish to consider that should increase traffic and maximize your website’s value. Here are 6 quick tips for optimizing your website!

1. User-Friendly Optimization

I know we all want something new and innovative, but don’t get too crazy. This is one of the most common mistakes you can make when designing a website. Keep it simple, make sure it is fairly intuitive. If your viewers have to search too long for information, they will most likely move on. You should have a clear layout that accurately describes what information can be found on each page for the best optimization.

2. Link to Social Media Accounts

Social media accounts are so much easier to update than a website. Most of your social media accounts should be updated at least twice a week. This is why it is so important to link your social media accounts to your website. It is just as important that you have a link on your social media accounts back to your web page. Your website will collect more comprehensive data on viewership and demographics than your social media accounts can provide you.

3. Broken Links

Broken Links are terrible for website optimization. Make sure you test your links in preview mode before your website is live. Make sure there is content on all the pages you link to. If you are advertising for business partners, make sure you link to their webpage, not a general company website, especially when it comes to referrals.

4. Search Bar

This links to the user-friendly aspect, there is nothing simpler than adding a search bar to a website. Nothing else comes close to being a more useful tool, especially for new users.

5. Email Capture

You should have some sort of email capture out there, whether it be on a contact form, a newsletter, or a subscriber list. Just think, you could pay a marketing company to provide you with a list of emails, OR you could capture emails from people who have already expressed an interest in your product or service. Which seems to be a more productive use of your time? Emailing 2,000 people you have no prior relationship with or emailing 100 people who have viewed your website and willingly given you their email address.

6. Tags and Metadata

This is one of the most crucial aspects of website optimization if you are looking to index well in search engines. Search engines will push you further down on their search results if you misrepresent what your website is about, or if you are too vague in your description (especially if it’s a new website that hasn’t had a lot of viewership). This is where it is best to define a target audience. You can always update these tags later when you have a stronger viewership and make them appeal to a larger audience, to start you want to be specific to help you build a following.

What other tips and tricks do you have for optimizing your website? Drop them in the comments below.

Looking for more? Check out our other blogs here!

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