• Melanie Koerperich

Social Media Marketing Blunders – 3 Common Things You Need To Avoid


Social media marketing has one simple goal: to sell stuff. However, it’s really not that simple and there are many marketing blunders that occur all the time. We could certainly spend all day spelling out the many ways in which you could improve your business’s social strategy but let’s start by focusing on these 3 common marketing blunders for now.

Marketing Blunder #1: Only focusing on you.

The use of social media is all about creating a relationship with your target customer. If you’re busy only talking about yourself, you don’t have time to focus on them. It’s great if you’re a subject matter expert and you want to share your expertise with the world; however, the world won’t care if that is all you post about. You can post your own blog articles, etc. – but make sure to post other articles that you think are relevant to your purpose as well. Engage with other experts in your field, and gain trust with your following by taking an interest in them. You will be surprised by the positive outcome of taking an interest in others.

Marketing Blunder #2: You’re a jack-of-all-trades, but a master of none.

If you are attempting to become a key industry leader in a specific field, spend your time becoming an expert in that field. Don’t waste time trying to be an expert in everything. It’s easy, and OK to get caught up in other interests, especially with the information overload we face today. However, if you want to be an expert in weight loss, focus on weight loss on your social media channels.

It might be wise to have a set of personal as well as a set of professional social media profiles. This ensures you have a strictly professional appearance on your business social media profiles.

Marketing Blunder #3: You are not using native content

“Native” content is content that is specific to each social media channel. It is not advisable to use the same strategy across all of your social media profiles. Your active user base on Twitter is going to be alarmingly different than your user base on Facebook, and that’s okay. It’s common to use the same content but in different formats. Ensure you are wording your posts in a manner that will engage your fan base. 140 characters on Twitter will require a different strategy than the virtually unlimited characters allowed on facebook. Word yourself wisely.

This is not an exhaustive list, but if you are struggling with your social media marketing, we have skilled professionals that would love to assist you! Find out how we can help by clicking here!

Photo Credit

#targetcustomer #expert #socialmedia #facebook #marketing #strategy #content #twitter #socialmediamarketing

0 views0 comments

Recent Posts

See All

This privacy policy discloses the privacy practices for www.milrichvirtualprofessionals.com. This privacy policy applies solely to information collected by this web site. It will notify you of the following:

  1. What personally identifiable information is collected from you through the web site, how it is used and with whom it may be shared.

  2. What choices are available to you regarding the use of your data.

  3. The security procedures in place to protect the misuse of your information.

  4. How you can correct any inaccuracies in the information.

Information Collection, Use, and Sharing 
We are the sole owners of the information collected on this site. We only have access to/collect information that you voluntarily give us via email or other direct contact from you. We will not sell or rent this information to anyone.

We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Your Access to and Control Over Information 
You may opt out of any future contacts from us at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:

   • See what data we have about you, if any.

   • Change/correct any data we have about you.

   • Have us delete any data we have about you.

   • Express any concern you have about our use of your data.

 

Security 
We take precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for "https" at the beginning of the address of the web page.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.

Our Privacy Policy may change from time to time and all updates will be posted on this page.

If you feel that we are not abiding by this privacy policy, you should contact us immediately via email contact@milrichvirtualprofessionals.com

Orders 
We request information from you on our order form. To buy from us, you must provide contact information (like name and shipping address) and financial information (like credit card number, expiration date). This information is used for billing purposes and to fill your orders. If we have trouble processing an order, we'll use this information to contact you.

If you use cookies or other devices that track site visitors, insert a paragraph like this in your privacy policy: 

Links 
This web site contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Copyright © 2009 - 2020 Milrich Virtual Professionals LLC.
All Rights Reserved