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Social media marketing has one simple goal: to sell stuff. However, it’s really not that simple and there are many marketing blunders that occur all the time. We could certainly spend all day spelling out the many ways in which you could improve your business’s social strategy but let’s start by focusing on these 3 common marketing blunders for now.
Marketing Blunder #1: Only focusing on you.
The use of social media is all about creating a relationship with your target customer. If you’re busy only talking about yourself, you don’t have time to focus on them. It’s great if you’re a subject matter expert and you want to share your expertise with the world; however, the world won’t care if that is all you post about. You can post your own blog articles, etc. – but make sure to post other articles that you think are relevant to your purpose as well. Engage with other experts in your field, and gain trust with your following by taking an interest in them. You will be surprised by the positive outcome of taking an interest in others.
Marketing Blunder #2: You’re a jack-of-all-trades, but a master of none.
If you are attempting to become a key industry leader in a specific field, spend your time becoming an expert in that field. Don’t waste time trying to be an expert in everything. It’s easy, and OK to get caught up in other interests, especially with the information overload we face today. However, if you want to be an expert in weight loss, focus on weight loss on your social media channels.
It might be wise to have a set of personal as well as a set of professional social media profiles. This ensures you have a strictly professional appearance on your business social media profiles.
Marketing Blunder #3: You are not using native content
“Native” content is content that is specific to each social media channel. It is not advisable to use the same strategy across all of your social media profiles. Your active user base on Twitter is going to be alarmingly different than your user base on Facebook, and that’s okay. It’s common to use the same content but in different formats. Ensure you are wording your posts in a manner that will engage your fan base. 140 characters on Twitter will require a different strategy than the virtually unlimited characters allowed on facebook. Word yourself wisely.
This is not an exhaustive list, but if you are struggling with your social media marketing, we have skilled professionals that would love to assist you! Find out how we can help by clicking here!