There are many ways to increase traffic to your website. Just like the line “If you build it, they will come”; if you put solid, relevant content on your website, the traffic will naturally come. Sometimes you don’t see the boost that you want right away or maybe your numbers have started dropping after a time. There are some things that you can do to add that extra boost you need. Here are 4 quick and easy tips to help you increase your website traffic!
1. Website Testing
It’s important to test your website out, even after it has been up a while. You want to make sure that it is user-friendly, that pictures and/or videos load properly, that the links work, and that loading times are reasonable. Periodically checking your links and even testing out the site in different browsers can help you avoid viewers giving you a thumb down before they reach your content. You can also get a third-party unbiased opinion by using a site like UserTesting. This website will have users test your website and offer their honest opinion about the layout, usability, and content. This will give you a peek into what your viewers are thinking and feeling when visiting your site and what you may need to change.
2. Like and Share
Get your website out there! The easiest thing you can do is share your website and its posts (blog or video) on social networking sites. It takes seconds but can lead to a ton of new interest. You may also want to create a page or group dedicated to your business and website. The more you expose your website the more hits you will receive. Leverage all social media that you can such as Twitter, Facebook, Instagram, Pinterest, and LinkedIn. This will help you reach different target audiences. Studies like this one on Quick Sprout can even give advice on when to post.
3. Make Connections
A great way to bring traffic to your website is to borrow it from another one. The more popular and relevant that site is, the better. You can invite guest bloggers to post on your site, conduct interviews with influential or popular people in your field, or even post ads to other websites on your own. This will also encourage those sites to do the same for you in return, netting you twice the coverage. It also doesn’t hurt to share your website, blogs, videos, etc. to sites such as Reddit and StumbleUpon. Remember to trust your content. Your goal isn’t to produce photocopies of other content, it is to get your content out there so viewers want to keep coming back.
If things haven’t started picking up and you feel like you just aren’t getting the boost you really wanted, then you can always invest some money into your site in the form of paid searches and social media advertising. Most social networking sites like Facebook and Twitter have advertising options that you can purchase to get some extra traffic. Another option is to use a paid search such as Google Ad Words to gather attention from your target audience through the use of keywords.
Whatever you do, just keep doing it. Don’t give up after the first try. Keep putting the time on your website and before you know it others will be spreading the word for you. If you’re in need of further help with your site please click here!