Blogging, as with any style of writing is hard to control. You never know when the mood may strike to write a great blog. This can be a problem especially when you are trying to establish a name and an audience. Consistency is one of the keys to success when blogging. Luckily there are a few tricks I’ll share that will help you meet your blogging goals while still allowing a little flexibility for those times when writer’s block hits or your schedule gets hectic.
1) Writing when the mood strikes
If you find yourself being distracted by your thoughts and you think they’d make a useful blog, write them down and get them out of your head. If you’re on a roll keep writing. Even if it’s just the beginning of an article and you don’t have the full article written. Continue writing because you never know when the mood or desire will strike again. These articles will go in your banked article file. This will be where you dig for content when you can’t think of a thing to write.
2) Writing a series of articles
Let’s say you have a vague topic of discussion you’d like to blog about and as you start writing you realize you can’t go into the amount of detail you’d like to because your subcategories could warrant an entire blog entry in themselves. When this happens structure the post in a series. The first entry should be a vague description of what the series will be about. Then use each of the subcategories for the topic of an individual blog entry. Remember especially when writing a series, the entry doesn’t need to be as long as your other posts. The idea of is a series that you are giving a little information up-front and expecting your readers to keep coming back for the rest of the information.
3) Staying consistent when scheduling posts
Whether or not you will need to use this depends on what your goal is for blog posts per week. If you are looking to put out a post daily and this is not a full-time job for you but rather ties into your business, this is a great way of spending about 15 minutes on a blog post and being able to put out some valuable information each day. Make sure to add your own point of view when posting infographics and lists. Don’t just repost what someone else has already put out into the world. Take it and make it yours.
4) Scheduling your blogs ahead of time
If you plan to do this what I would suggest is that you have about a week’s worth of blogs ready to go before starting. Then pick your best article to go out first. It should introduce you and your blog and jump right into what your blog will be covering. Then schedule each article to automatically post at the same time each morning, afternoon, or evening. This will give you a head start and allow you to focus on the writing and not the deadline.
These are just a few ways to help take the pressure off so you can stay consistent in blogging. There are others, a little more conventional like keeping a strict writing schedule, but for those of you who look for the more unconventional approaches, I hope you found this helpful.
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