A blog doesn’t have to use flowery language or even be grammatically correct for that matter. In fact, an easy to read blog is typically in a list form. They are succinct. The writer picks a strong topic and writes several key points about the topic to either back up their opinion or to instruct readers on how to accomplish whatever How To or DIY task they are writing about.
In the interest of being the “Practice what you preach” vs the “Do as I say not as I do” variety, I’m going to keep this short, sweet, concise, and easy to read (something I have extreme difficulty doing by the way). So here’s my version:
1) Keep your sentences short
I’ve already failed miserably at this one. I’m sure you can pick out the two I’m talking about. Be direct and provide informative yet pointed sentences.
2) Bold key points
There’s no way around it! You will always have readers who skim so don’t fight it. Make it easy for them to pick out the important points you are trying to make. They will appreciate it and be back for more!
3) Use lists
Lists are a great way to put out pertinent information and increase viewers. Think about it. Lists are short and sweet. Make sure the content is there and you’re good to go!
4) Use graphics
Don’t be afraid of them. Sometimes visuals are a must and let’s face it most people appreciate a little visual stimulation.
5) Keep your blog short
Not every topic needs a three-page article. It’s ok to write a short but informative piece. Hey, it’s ok to write a short fluff piece. And in the interest of practicing what I preach… THAT’S ALL FOLKS!
Still looking for more? Find more great tips here!