An awesome company newsletter can keep your employees engaged, inspired, and happy. Incorporating the right pieces can add knowledge to your readers and promote solidarity between coworkers. But what does it take to make it awesome? What do I need to include so that my employees actually read it and enjoy it? How can I also get the newsletter to work for me? Here’s how to get all that into one newsletter.
1. The Company Newsletter Presentation
You’ve got to present your company newsletter with pizazz. Whether you hand it out, post it up, or send it via email, that first impression is important. Put some time, effort, and creativity into the look of your newsletter. It has to be something people want to look at before they will even think about reading it. Use pictures, clipart, a font that is easy on the eyes, hyperlinks for lengthy sections, and don’t forget the color. It also needs to be laid out in a way that doesn’t seem overwhelming. Let’s face it, no one wants to read paragraph after paragraph of office jargon and trite business adages. Use bullet points and stick to the important stuff. It shouldn’t be something that employees have to put off to a later time. Chances are if they can’t read it within a few minutes they will either skim through it or put it off to be forgotten. The longer it is the more likely it will be dismissed before it ever gets a chance to prove its awesomeness.
2. The Audience
Your newsletter should be written for your employees. Make sure that your topics speak to them. What are FAQs around the office or cyber meeting area? Are there company events or promotions they can take advantage of? Can you enlist their help in writing the company newsletter? Sometimes the best sources are within. If you have a company blog written by your employees, make sure there is a link in the newsletter. Allow top performers to share best practices and tips for success. Use the newsletter to highlight success and showcase your best employees. Use it to conduct polls or enlist feedback on upcoming changes, struggles, or areas where improvement is needed. Make sure that the newsletter is a source for news and key information that directly affects your employees. It should be something that speaks to and motivates your employees. The more you incorporate their interests and topics that directly affect them, the more likely they are to read it consistently.
3. The Win-Win
Adding links to articles or resources to expand your workforce’s knowledge and excitement about their jobs is absolutely a win-win for your company and your employees. Not only do you want to use the company newsletter to get out important information, but you want to make sure that you keep your employees fresh on current events, helpful resources and tools, and any information that can help them be their absolute best. This could be anything from improving professional skills to promoting health and well-being. This may take some research on your part, but it will definitely pay off in the long run. Encouraging your employees to continue their education and growth either within their respective position or by expanding their skill set will prove to be a huge asset.
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